Forget Black Friday, it’s all about Giving Tuesday
The news is full of talk of all the money that will be spent on Black Friday and Cyber Monday, but we are much more interested in Giving Tuesday. And we have just had some very exciting news.
On Tuesday, the toy retailer, Toyella, will matching donations to Home-Start's Snowflake Appeal made through their website.
Toyella will be inviting customers to add a 5% donation on top of their order, which will be matched by Toyella and the extra 10% will be donated to our Snowflake Appeal. How great is that?
Toyella sells toys and gifts that promote 'traditional' play and interaction and this year wanted to turn their backs on ‘Black Friday’ and ‘Cyber Monday’ and instead do something for good, which is why they are supporting the Snowflake Appeal.
Giving Tuesday was set up as an antidote to the huge amounts spent on Black Friday and Cyber Monday – the two days which have come to symbolise the start of the Christmas shopping period.
There are lots of other ways you can get involved and support the Snowflake Appeal this Tuesday. Why not run an event at work? Make a donation to support our life-changing work? Or tell all your friends and family about the vital need of the families supported by Home-Start across the UK. If you are a company, perhaps you can follow Toyella’s example and join in too.
Remember to let your friends know that you are supporting the Snowflake Appeal using the #GivingTuesday hashtag on social media.
